Livre E-Réputation : Explication 1 du coma de ce blog

Jan 27, 11 Livre E-Réputation : Explication 1 du coma de ce blog

Ce blog n’est pas mort ! Oui, il est juste dans un coma profond débuté l’Été dernier avec le démarrage de l’écriture du livre E-Reputation, présentation…

Je suis heureux de vous apprendre que pour une fois un livre de communication, fait la part belle au référencement (et sans faire d’erreurs, enfin j’espère :D). En effet, Edouard (le co-auteur) et moi-même considérons qu’une E-Réputation d’une marque se fait en grande partie sur les moteurs de recherche.

Certes, ce livre n’est pas un livre sur le référencement, tels que le grand classique « Réussir son référencement web » d’Olivier Andrieu ou le plus original « 60 Maximes du Référencement » de Maxime Grandchamp. Néanmoins, toute une partie est dédiée au monde du search (marché, évolution…) et au référencement naturel, dont voici le sommaire :

Le search : L’entrée principale de votre E-Réputation

Tous « Googlisé » !

  • Le search se résume-t-il à Google ?
  • Google principale porte d’entrée du web
  • Son E-Réputation résumée sur sa première page Google
  • L’effet « boule de neige » des contenus négatifs sur Google
  • Le « déréférencement » ou comment nettoyer sa réputation ?
  • L’E-Réputation dans les suggestions de Google

Se rendre visible avec le référencement

  • L’indexation du web
  • Le référencement

L’évolution du search

  • Vers une recherche « universelle »
  • Vers une recherche géolocalisée
  • Vers une recherche sociale

69 Comments

  1. prozacs /

    Il est assez rare de lire des articles sur la réputation négative sur internet, critère pourtant capital pour préserver une image de marque. Votre livre semble aborder le référencement d'un point de vue assez inhabituel, j'ai hâte de pouvoir lire vos expériences sur le sujet.

    Amitiés.

  2. Voilà enfin un livre intéressant sur la réputation en ligne, ce qui va nous faire sortir un peu du référencement habituel pour retourner dans la réelle life.
    j'ai hâte de le lire …

  3. Effectivement la réputation négative n’est pas vraiment abordé et on entend surtout quelles sont les bonnes pratique pour une bonne réputation.
    En plus j’ai appris il y a peu que gg va commencer à prendre en compte la réputation pour les résultat de classement.

  4. Les techniques reste les memes pour un référencement google juste que maintenant il y a plus de concurrents donc plus de travail pour le référencement

  5. Une bonne maitrise de son E-reputation est plus que jamais nécessaire. Dien maitrisée elle peut-être un véritable levier pour une entreprise.
    Du coup, je vais lire ce bouquin avec grand intérêt.

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  6. C’est bien d’aborder l’information de façon moins classique. Tout ce que l’on peut lire sur les différents blogs dédiés au référencement (ceux que je lis du moins) ne font que se répéter… sans aucune valeur ajoutée.

  7. marion /

    Un nouvel article, je croyais que le blog etait à l'abandon, c'est plutot cool ! Sinon la e-reputation ca m'interesse plus particulierement car je vais en master Marketing appliqué au NTIC l'année prochaine

  8. C’est vrai que ça faisait un petit moment qu’on ne voyait plus d’articles.
    Après avoir assisté à la conférence « Comment soigner sa e-réputation » du salon e-marketing, j’avoue que je suis tenté par l’achat de ce livre …

  9. Comment soigner son e-reputation ?

    Commencer par mettre à jour votre blog régulièrement, pour éviter que les rumeurs de départ à l’étranger pour un poste dans une grosse entreprise du search ne se propage de façon incontrolées. héhé

  10. annuaire.monbuzz.org /

    Et est ce que les publication sur ce blog vont reprendre maintenant que le livre est terminé ? 🙂

  11. Six mois pour écrire un livre ? C’est pas mal. Le sujet est bien puisque le référencement est maintenant le talon d’Achille de bon nombre d’entreprises. Finalement, ça c’est un livre qui m’intéresse. Mais j’espère que maintenant l’activité de ce blog reprend!

  12. Ah , j’espère que bientôt le blog sera encore à jour !!

  13. Six mois pour faire un livre, quelle formule 1 ! Par contre, c’est dommage de ne pas en avoir pris 5 de temps en temps pour faire un petit billet… J’espère que le blog redeviendra plus actif. 🙂

  14. Félicitations pour la sortie de votre livre. Sortira t'il dans les rayons ou il est uniquement prévu une sortie e-book ?

  15. elunity.net /

    Le E-Réputation comme vous l’avez cité plus haut sera effectivement l’image ainsi que la réputation d’un site qui fera que celui-ci sera bonne ou mauvaise.

    D’où l’importance de connaitre ces paramètres pour l’avenir d’un site.La méconnaissance de certains facteurs pourraient être catastrophiques ^^.
    En tout cas bonnes initiatives pour le bouquin.

  16. La prise de conscience de la nuisance d'une mauvaise E-reputation gagne du terrain. Nombre de grandes marques mobilisent des équipes pour veiller à cela au quotidien… Mais cette veille s'étend à des domaines plus inattendus comme la Politique! Les personnalités politiques commencent à s'y intéresser de très très près. De nouvelles perspectives de business pour les webmasters 🙂

  17. félicitation pour le livre
    il est plus facile de développe une réputation négative qu'une positif et oui les gens aiment se plaindre et retienne mieux les choses négatives :), un reflet d'un instinct de survie primaire.

  18. william /

    assez rare de lire des articles sur la réputation négative sur internet, critère pourtant capital pour préserver une image de marque. Votre livre semble aborder le référencement d

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